Text
Marketing
is
marketing your product or service by simple text messages, the kind
that you send to family and friends daily. Ever notice that when you
get a new text message, you check it out almost instantly? Well,
so
does everyone else!
That’s very powerful!
Did
you know that 91% of all smart phone users never go anywhere without
their phone? Did you it only takes the average person 90
seconds to respond to a text message, opposed to 90 minutes for
the average email message? That’s why marketing with SMS is such a
no-brainer because it’s something that people are already
doing constantly and frequently every day!
Here
are some other FACTS:
*There
are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2
billion own a toothbrush. (Mobile Marketing Association Asia,
2011)
Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)
*91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
*44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)
*91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
*44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
Mobile
marketing will account for 15.2% of global online ad spend by 2016.
(Berg Insight, 2012)
*It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)
*70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
*9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
*61% of local searches on a mobile phone result in a phone call. (Google, 2012)
*It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)
*70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
*9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
*61% of local searches on a mobile phone result in a phone call. (Google, 2012)
*52%
of all mobile ads result in a phone call. (xAd, 2012)
Mobile
marketing gives marketers access to a captive audience in a
hyper-targeted way. It produces more immediate responses, and a
higher response rate, than any other marketing method ever seen
before. The mobile marketing tsunami is changing the dynamic of every
element of marketing.
