Saturday, January 12, 2013

Why SMS or Text Marketing?





Text Marketing  is marketing your product or service by simple text messages, the kind that you send to family and friends daily. Ever notice that when you get a new text message, you check it out almost instantly?  Well, so does everyone else! That’s very powerful!

Did you know that 91% of all smart phone users never go anywhere without their phone?  Did you it only takes the average person 90 seconds to respond to a text message, opposed to 90 minutes for the average email message? That’s why marketing with SMS is such a no-brainer because it’s something that people are already doing constantly and frequently every day!

Here are some other FACTS:

*There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)

Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)

*91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)

*44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)

Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)

*It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)

*70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)

*9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)

*61% of local searches on a mobile phone result in a phone call. (Google, 2012)

*52% of all mobile ads result in a phone call. (xAd, 2012)

Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. It produces more immediate responses, and a higher response rate, than any other marketing method ever seen before. The mobile marketing tsunami is changing the dynamic of every element of marketing.